MOUNT HOREB TROLL CAPITAL OF THE WORLD MOUNT HOREB TROLL CAPITAL OF THE WORLD MOUNT HOREB TROLL CAPITAL OF THE WORLD
MOUNT HOREB TROLL CAPITAL OF THE WORLD
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Projects & Accomplishments

  1. Business Development - Continued to work on the Chamber ambassador program and personal visits by Executive Director and the Member Services team.  Focus on new membership and grand openings and hosted several ribbon cuttings.  Grew the Business to Business Expo to the Fire Station which included non-Chamber business members. 
  2. Community Awareness of the Chamber - Direct mail of the Mount Horeb Area Guide.  More posts on the Chamber Facebook site by the community at large, more Likes.  Created a proud member banner that was up in the Welcome Center and during events.  Continued the Mount Horeb MixPo to build awareness.
  3. Membership Involvement - Continued discounts for volunteerism.
  4. Festival Development - Enhanced existing events and made each more profitable.  Cut expenses and increased income on every event.  Set strategic goals in advance for each of the festivals.  Retailers continued to develop retail events and Festive Fridays in December for the retail community. 
  5. Additional Accomplishments - Cajun Fest was created to pay down the debt of the Welcome Center.  From a successful year of event fundraising we were able to put $40,000 toward the debt of the Welcome Center.  Continued to brand Mount Horeb as the Troll Capital of the World with a consistent brand message on billboards, television, video, radio, print ads, and Facebook throughout the Midwest.   Continued to work and assist in retail and commercial recruitment and expansion to strengthen and expand the economic base of Mount Horeb i.e. Trollway Shoppes.  Public Relations efforts for all events and community, i.e. Prettiest Painted Places Contest and event press releases.

Top Priorities the Board Faces for 2013

Volunteering, New Member Recruitment, Business development programs

Actions

  1. Develop an Ambassador/Volunteer Committee.  Develop a marketing program to reward volunteering i.e tiered point system of rewards.  Develop a marketing campaign of Volunteer of the Month for media, potentially Facebook, Mount Horeb Mail and Website.  Investigate getting shirts for volunteers at events. Investigate a bigger yearend reward incentive giveaway.
  2. Executive Committee to make face-to-face visits with businesses.  Develop an Ambassador/Volunteer Committee. 
  3. Investigate bringing back the seminar series “BOSS”.  Continue to strengthen networking events.

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